PREDSTAVITEV PROJEKTA<\/strong><\/p>\n\n\n\n \u0160tevilna kmetijska gospodarstva v Sloveniji se ukvarjajo s pridelavo zdravilnih rastlin in za\u010dimbnic (za\u010dimbe), ki jih s skupnim imenom poimenujemo zeli\u0161\u010da. Zeli\u0161\u010da imajo velik tr\u017eni potencial, saj so nepogre\u0161ljiva tudi v kuhinji, kozmetiki \u2026 vendar pa je \u0161e posebej tr\u017eenje zeli\u0161\u010d prepu\u0161\u010deno iznajdljivosti in znanju na posameznih kmetijah, poleg tega pa se predvsem zaradi tega v glavnem pridelujejo le na manj\u0161ih povr\u0161inah. Sicer pa je ponudba izdelkov iz zeli\u0161\u010d na trgu po drugi strani zelo pestra. Kmetije imajo svoje blagovne znamke, svoje prodajne poti, povr\u0161ine za pridelavo zeli\u0161\u010d se pove\u010dujejo. Ni pa skupne to\u010dke ponudbe pridelka zeli\u0161\u010d pripravljenega za trg \u2013 t.i. centra, ki bi tem kmetijam pomagal pri ve\u010djih poslih, ko je potrebno zagotoviti kupcu ve\u010djo koli\u010dino, za katero je potrebno posebno prilagojeno pakiranje, predelava in tudi dolo\u010deni dodatni specifi\u010dni certifikati in analiza. Zato je tudi te\u017eje organizirati prenos znanja in razvoj tehnologij pridelave in predelave, ki bi koristila vsem pridelovalcem zeli\u0161\u010d in s tem omogo\u010dila tudi varna delovna mesta za zaposlene, tako na kmetijah kot v centrih, ki so pomembna povezava s kon\u010dnimi kupci.<\/p>\n\n\n\n Danes \u017ee zelo raz\u0161irjena je uporaba \u010daja v filtrskih vre\u010dkah, saj je enostavna in hitra, primerna ne samo za dom ampak tudi za kuhinje, ki pripravljajo ve\u010djo koli\u010dino \u010daja. To zahteva pravilno pripravo, da se sprostijo okusi in da se hitreje skuha. Ve\u010dinoma se prodajajo me\u0161anice, vendar na \u017ealost iz razloga, da bi z okusom bolj\u0161ega \u010daja prikrili slab\u0161i okus cenej\u0161ega \u010daja. Dodaja se vedno ve\u010d umetnih arom, kar celim generacijam ne omogo\u010da razvoja dveh klju\u010dnih \u010dutil \u2013 okusa in vonja. V okviru projekta bomo razvili veliko filter vre\u010dko z v Sloveniji pridelanimi zeli\u0161\u010di, ki bo nudila prilo\u017enost skuhati ve\u010djo koli\u010dino kvalitetnega \u010daja znane kakovosti.<\/p>\n\n\n\n CILJI PROJEKTA<\/strong><\/p>\n\n\n\n Projekt potekal v okviru Programa razvoja pode\u017eelja, ukrepa 16.2: Podpora za pilotne projekte ter za razvoj novih proizvodov, praks, procesov in tehnologij za projekte.\u00a0 Sofinancirata ga Evropski kmetijski sklada za razvoj pode\u017eelja in prora\u010dun Republike Slovenije.<\/p>\n\n\n\n Pilotni projekt: Povezovalno tr\u017eenjski center za zeli\u0161\u010da 16.2 Podpora za pilotne projekte ter za razvoj novih proizvodov, praks, procesov in tehnologij za projekte EIP Bli\u017enjica do vodilnega partnerja: https:\/\/www.ihps.si\/zdravilne-in-aromaticne-rastline\/pilotni-projekt-povezovalno-trzenjski-center-za-zelisca PREDSTAVITEV PROJEKTA \u0160tevilna kmetijska gospodarstva v Sloveniji se ukvarjajo s pridelavo zdravilnih rastlin in za\u010dimbnic (za\u010dimbe), ki jih s skupnim imenom poimenujemo zeli\u0161\u010da. Zeli\u0161\u010da imajo velik 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